The Money Move · Issue #015 · Thursday, July 9
Hey,
John here. Seven hundred twenty-eight subscribers this week. And the top one-word reply from last week's segmentation ask was SIDE HUSTLE. That's what most of you told me you're here for. So that's what we build today.
If last week's storybook play landed (even one sample sent), hit reply with "WIN." I read every one.
Two five-star replies this week and one that just said "it's really good." A few of you also sent me the specific reason you signed up — the exact thing you're saving toward. I'm not sharing details because that's yours. But I'm carrying every one of those replies, and they shape what I send.
Two-minute read. Here's this week's play. And this one matters.
If you have a 9-to-5 right now, you already know something a small business owner is Googling this morning. That knowledge is the offer. Claude is the delivery system. This is the play that pays if your job goes sideways in the next twelve months - and it pays whether it does or not.
The market: small business owners are terrified of falling behind on AI. They can't afford McKinsey. They don't trust a random Fiverr freelancer. What they want is someone who knows their industry and knows how to use AI in it. You are that person for your industry. You've been that person for ten or fifteen years.
Upwork lists thousands of "AI workflow implementation" contracts running from five hundred to three thousand per project. Fiverr's AI services category more than tripled in the last twelve months. LinkedIn is full of independent consultants charging nine ninety-seven to two thousand nine ninety-seven per engagement. This window will be wide open for the next 18 to 24 months. Then everyone catches up.
The play: pick one specific workflow in your industry that eats time. Turn it into a productized consulting offer with Claude. Sell it on LinkedIn to businesses in your field. Deliver it in seven days. Fixed price. No hourly billing.
Examples by job:
HR person → "Onboarding SOP + AI Assistant Kit" — nine ninety-seven
Restaurant manager → "AI-powered menu + customer feedback loop" - nine ninety-seven
Real estate agent → "AI listing description system for your brokerage" - four ninety-seven
Accountant → "Tax prep intake automation" — fifteen hundred
Marketing manager → "AI ad copy library for [industry] businesses" - nine ninety-seven
Anyone else → the two hours a week that everyone in your industry hates doing - that's the offer
The pitch script (send to twenty second-degree LinkedIn connections in your industry):
"Hey, I've been in [industry] for [X] years and I just built a system that cuts [specific task] from four hours to twenty minutes using Claude AI. I'm running a soft launch this month for five ninety-seven flat, delivered in seven days. Any interest in a fifteen-minute audit call to see if it fits your setup?"
Twenty messages. Expect 3 to 5 replies, 1 to 2 audit calls, 1 close in the first week. That's five hundred to fifteen hundred dollars for one weekend of packaging plus one week of delivery. And every closed client is a testimonial for the next twenty messages.
Hampton took $440K in planned hires off the calendar
Hampton co-founder Joe Speiser had three roles budgeted: a data engineer, an ops manager, a PM. $440K. He installed Viktor on April 12. Forty-four days later, none are on the calendar, and 18 of his team work with Viktor daily. His VP: we are editors now, not creators.
The 3 prompts:
1. POSITIONING (run first — finds your specific offer)
Interview me as if you were a positioning consultant. My job title is [ROLE]. My industry is [INDUSTRY]. I've been doing it for [YEARS]. Ask me 8 short questions to surface: the single most repetitive task in my role, the biggest pain point businesses in my industry complain about, one workflow I could rebuild in a weekend using AI, and the type of buyer who has both the pain and the budget. Then draft a productized offer name, a one-sentence description, and a fixed price between four hundred ninety-seven and fifteen hundred. Explain the price. One draft only. No options.
2. DELIVERABLE (run second — builds the actual product)
I'm delivering [OFFER NAME] to a small business client. The deliverable is a complete workflow the client can run themselves after I hand it over. Build me: (1) a Notion or Google Doc template with fill-in-the-blank sections, (2) three custom Claude prompts they can paste and reuse forever, (3) a one-page "how to use this" instruction sheet written for a non-technical owner, and (4) a follow-up email template I send fourteen days after delivery to check results and ask for a referral. Optimize for the client feeling they got ten times their money's worth.
3. OUTREACH (run third — the LinkedIn DM sequence)
Write a 4-message LinkedIn DM sequence to send to second-degree connections in my industry. Message 1: no pitch, one specific observation about a problem their industry is facing, ask if they've seen it too. Message 2 (three days later if they reply): mention I built a system that solves it, offer a fifteen-minute audit call. Message 3 (after the call): send a one-paragraph summary of what I'd do plus the fixed price. Message 4 (three days after that): one soft nudge with a specific stat about what happens to small businesses that don't adopt AI in the next twelve months. Each message under 80 words. Warm, human, zero corporate jargon.
The math: one client at nine ninety-seven per month is twelve thousand a year. Two clients is twenty-four thousand. Five clients — which one focused weekend a month can maintain — is sixty thousand a year, part-time, from your couch. If you get laid off, this is the soft landing. If you don't, it's your raise.
5 steps:
Tonight: Run the Positioning prompt. Pick your one offer. Write the name on a sticky note. Stick it on your monitor before you go to bed.
Friday night: Run the Deliverable prompt. Build the sample-that's what you're showing on every audit call from here on out.
Saturday morning: Post the sample to LinkedIn with the caption "I built this over the weekend using Claude - here's what it does." Free reach. Free credibility. Screenshots welcome.
Sunday: Run the Outreach prompt. Send DM #1 to twenty second-degree connections in your industry before noon.
Monday through Friday: Reply to every response same day. First audit call booked by Tuesday. First close by Friday.
Where else to find buyers: industry Slack groups, local chamber of commerce, BNI chapters, industry-specific Facebook groups ("[industry] owners"), and the last three managers who left your company for something smaller. That last one has the highest close rate - they already trust you.
That's the play.
"Sell what you already know."
Ship the offer.
— John
The Money Move
@hustlepreneur.ig · theweeklymoneymove.com
See you next Thursday.
