The Money Move · Issue #013 · Thursday, June 25
Hey -
John here. This week's play is the first one that opens recurring revenue: three hundred bucks by Saturday, plus a ninety-nine-a-month retainer on top.
If last week's mid-year play landed (even one DM), hit reply with "WIN." I read every response.
Welcome emails open at 50.5% - that's Mailchimp's number, vs. about 21% for general newsletters. Local businesses don't have them. Your dentist. Your gym. The salon down the street. They all know it's broken. They've been meaning to fix it for six months. They have budget. What they don't have is one Saturday to sit down and write the thing.
That's the gap.
The play: write a 5-email welcome sequence for a local business. Use Claude. Charge three hundred flat. Deliver in 48 hours. Walk in with a printed sample, or send one LinkedIn DM. Same pitch:
"Hi - I'm [name] from the neighborhood. I rewrite welcome email sequences for small businesses using AI. Five emails customized to your voice, three hundred flat, done in two days. Happy to leave a free sample if you'd like to see what's possible."
From my own tests, expect 1 to 2 of every 10 to land a meeting that week. Most convert to paid within 48 hours.
The 3 prompts:
1. DISCOVERY (after they say yes)
Ask me 8 short questions about a [TYPE OF BUSINESS] to write a 5-email welcome sequence for their new customers. Surface: what makes them different from the 5 other [TYPE] within 2 miles, the one offer they most want new customers to know about, their voice (warm vs. professional), the one thing customers usually misunderstand, and the action they most want subscribers to take in week one. Conversational. Confirm tone in one sentence before writing.
2. BUILDER (paste with the 8 answers)
Write a 5-email welcome sequence for [BUSINESS NAME], a [TYPE]. Email 1 (immediate): warm welcome + one specific thing they should know first, 120 words. Email 2 (day 2): the "how we're different" email, 150 words. Email 3 (day 4): one concrete offer or appointment trigger, 130 words. Email 4 (day 7): a trust-building story, 150 words. Email 5 (day 10): the "now book" email with a clear ask, 120 words. For each: subject line under 40 chars, preheader, body, single CTA. Warm local voice, not corporate. No "thrilled to have you."
3. SELL (the retainer ask, 30 days later)
Write a 3-paragraph email to send to a happy welcome-sequence client offering a ninety-nine-a-month retainer for ongoing email work. Paragraph 1: reference the open rate or signup growth from the welcome sequence. Paragraph 2: offer the retainer - 2 emails per month, fixed price, no re-briefing. Paragraph 3: easy yes -one-month trial, cancel anytime. Tone: confident peer. Under 180 words.
The math: one client is three hundred. Four clients a month is twelve hundred. Add two retainers attached, and Month Three is about fourteen hundred a month recurring. One walk-in per Saturday for a year - about ten thousand banked. From three blocks of your neighborhood.
5 steps:
Tonight: Run the Builder prompt on a fake local business (your own dentist's name works). Save the output. That's your sample.
Tuesday: Walk past 5 local businesses. Note which ones have a "join our list" form on their website or door.
Friday: Print 10 copies of your sample. Walk three blocks. Hand each receptionist one copy and the pitch above.
Saturday: First yes → Discovery → deliver in 24 hours.
Sunday: Collect three hundred. Mention you'll check back in 30 days about keeping the list active. That's the retainer setup.
Can't walk in? Same pitch works as a LinkedIn DM. Search "[your city] [business type] owner." Slightly lower conversion (about 1 of 15), same three hundred per yes.
That's the play.
"The dentist down your street will pay you Saturday."
Walk in. Or DM.
- John
The Money Move
@hustlepreneur.ig · theweeklymoneymove.com
See you next Thursday.
